Tourism industry meets startups | Kick-off for the Alpine Tech Innovation Sprint

How can we make our digital guest communication more efficient? Which challenges are there in terms of mobility? How can we improve our content management? These were some of the questions discussed at the kick-off event for the 2019 Alpine Tech Innovation Sprint: Five tourism destinations or companies extensively dealt with their specific innovation challenges in special workshops. Now we are looking for startups to develop solutions for these challenges in the Alpine Tech Innovation Sprint on 17 to 19 October.

A tourism innovation programme

Fresh input generates fresh ideas. Based on this motto, established companies from the tourism industry will be cooperating with startups in the Alpine Tech Innovation Sprint. For the kick-off event on 13 August, representatives of Area 47Ötztal Tourismus, Tirol WerbungZillertal Tourismus and Kitzbühel Tourismus met at Werkstätte Wattens.

For Christian Klingler from Tirol Werbung, this was already the second sprint at Werkstätte Wattens. “I actively support such innovation programmes,” he says. He clearly sees an added value for Tirol Werbung. What makes him particularly happy is that, “This year we will again have several destinations here that think out of the box and want to cooperate with startups.”

Tourism challenges

This year’s challenges revolve around the issues of mobility, data analysis, content management as well as efficient and effective digital guest communication (here are the challenge details).

The kick-off participants already submitted a rough description of their challenges in July. During the workshop, they defined their customer journey and identified the key stakeholders. This information was used to draft the challenge statements. Based on these statements, we are now searching for startups to work on the respective challenges.

Think & rethink

The tourism companies also had to examine the root of their respective problem. What had they done so far to solve it? Which requirements would a solution have to meet? What are the no-gos?

Chris Schnöller, CEO of Area 47, already found this process very valuable – without having to think about a possible solution. “I’m curious to see which startups will apply and whether there will be a solution for the mobility challenge at Area 47,” he said excitedly.

Apply now!

Speaking of solutions: The three-day sprint doesn’t aim for a complete ready-to-go solution. It’s about collectively addressing the challenges and trying to find out what a solution or prototype could look like. We are searching for startups that want to tackle these issues. Do you feel like working with experienced tourism experts on their challenges? Send us your application before 15 September.

Der Alpine Tech Innovation Hub

The Alpine Tech Innovation Hub (opening on 16 October 2019) is a platform for innovation in the Alpine space started by Werkstätte Wattens and our partners, I.E.C.T Hermann Hauser and Standortagentur Tirol. The hub aims to increase the international competitiveness of the Tyrolean and Alpine markets by reinforcing existing strengths. This will be done through innovation programmes, networking and cross-industry technology transfer. Alpine Tourism is one of the five key industries of the Alpine Tech Innovation Hub.


Alpine Tech Innovation Hub
Werkstätte Wattens | Weissstraße 9 | 6112 Wattens
0043 664 88784466

This post is also available in: German

This post is also available in: Deutsch